A recent Counterpoint report has shed light on the trends premium smartphone sales followed in Q1 2020. This report, while notable in and of itself, is also significant due to the global economic stand-still we witnessed in the face of the COVID-19 pandemic.
The report estimates the global market share of the top 5 premium smartphone brands in Q1 2020, while also ranking the top 5 regional premium brands based on market share sell-through. Additionally, it reveals the top 5 best selling premium smartphone models worldwide and highlights the YoY growth of each brand individually.
A premium smartphone, the report states, is one that costs US$ 400 or more.
Apple Claims The Dominant Position
Throughout Q1 2020, Apple has dominated premium smartphone sales, making up for 57% of the total market share in the premium segment.
This salience is believed to be propelled by the sales of the iPhone 11 series, which first became available in September last year, and has since been in high demand.
Taking up the second and third spots were Samsung and Huawei, respectively, both Asian native brands. Samsung’s popularity has revived globally in recent times, owing to its S and A series, and its premium market share now stands at 19%.
The Chinese brand, Huawei, on the other hand, made most of its sales locally, with Chinese sales making up for 90% of its sell-through, with a market share of 12%.
Coming in at 4th place, OPPO occupied a 3% share of the premium smartphone market, with most sales being traced back to its Reno series. Despite the small share, the brand witnessed an impressive YoY growth of 67%.
Read more, https://dazeinfo.com/2020/06/18/apple-iphone-premium-smartphone-sales-q1-2020/